There is a fantastic conference coming up with loads of good information for those in the cause marketing field. The American Marketing Association is holding its 9th annual event on cause marketing. I will be speaking on a panel in session 3 in the morning, sharing some case studies and insight into how technology plays a role. My examples will look at how cause marketing is playing out on eBay and eBay GivingWorks. For more information on the event, please visit.
http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=9840f498-9087-48de-8969-133ebbd5d4d7
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