Thursday, December 13, 2007

Auction Cause is now on Facebook!

The social networking and cause marketing fields continue to intertwine. The cross promotion and marketing opportunities become richer it seems weekly. We particularly like the fundraising groups on Facebook and how one can engage their friends easily to champion causes.

Visit us at http://www.facebook.com/profile.php?id=631971341

Diamonds Give Charity Auction on eBay Giving Works


We love helping good causes, and when the items and experiences are amazing, even better. A special cause marketing campaign that we are producing the auction portion of is The "Diamonds Give" campaign where Russell Simmons and Simmons Jewelry have spearheaded a really sharp charity auction project on eBay Giving Works, http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=diamond-empowerment-fund .
As the December 2007 holiday shopping season is reaching a fever pitch, The Diamond Empowerment Fund™ (D.E.F.) launches its inaugural on-line fundraising event, DIAMONDS GIVE, with an exclusive auction of dazzling diamond jewelry and unique celebrity photo experiences hosted on eBay Giving Works.

The auction will feature approximately 15 lots of donated fine diamond pieces, including an extraordinary Ohm Watch from the Simmons Jewelry Co., designed and worn by D.E.F. Chairman Russell Simmons, and a replica of the Monaco Grand Prix Racing Trophy created by Steinmetz. Celebrity photo experience packages add to the excitement of supporting D.E.F.’s efforts to help Africans Help Africa through education. Bid on the chance to have your picture taken with a celebrity who is an advocate for D.E.F.’s mission. Successful bidders will also receive the Simmons Jewelry Co.’s Green Bracelet of malachite and rough diamond, with the bracelet box autographed by the celebrity. The recipient will receive a copy of the photo, and all of the photos will be published together on the D.E.F. website and possibly in a national publication. Photos will be arranged at the convenience of the participating celebrity in a New York or Los Angeles as specified by the celebrity.

DIAMOND CONTRIBUTORS:
Phyllis Bergman
Calhoun Jewelers
Jeri Cohen Fine Jewelry
Michelle Farmer Fine Jewelry
Fortunoff
Kwiat
Neil Lane
Leo Schachter
Macy’s
Lorraine Schwartz
Securityjewelers.com and celticjewelry.com
Simmons Jewelry Co.
Steinmetz
Jack Vartanian
William Goldberg Company

CELEBRITY PHOTO EXPERIENCE CONTRIBUTORS:
Naomi Campbell
Cedric the Entertainer
LL Cool J
Petra Nemcova
Holly Robinson Peete
Brett Ratner
Justine and Joseph “Rev Run” Simmons of Run’s House
Russell Simmons
A memorabilia package from New York Yankees Captain Derek Jeter