The familiar adage of "the cobbler's children are the last to get new shoes" rings deep here at Auction Cause. We have been so busy with designing our cause marketing campaigns for clients, we did not exactly put our own site to the top of the design list.
Under the direction of our EVP Jody Stange, we created a much more visual experience, showcasing some of the fun charity projects we have live, coming up, and completed. Many people have asked if there is an easy way to see some of our best celebrity videos and we obliged - now you can see Ludacris with "Blizzard Man", Kim Kardashian, Faith Hill & Tim McGraw, Tony Hawk, and many more, discusing their eBay auctions.
We very much want to hear what you want to see up for auction. Communicate with us via Twitter, Facebook, or just email us your ideas.
There are some really special auctions coming up in April and May we cannot announce yet, so please check back soon.
Bring charities, brands, and celebrities together in unique ways is what we do and love. We are thrilled to help our customers learn about great causes and donate significantly to them via an auction win on eBay. At the end of the day, cause marketing makes everyone feel great, which is a breath of fresh air in the challenging times the world finds itself in.
Friday, March 27, 2009
Friday, March 13, 2009
How much should a celebrity give?
We often ask ourselves this question. There seems to be a perception that if you are famous, you must be wealthy, and as such, everything you do business wise should be 100% to a nonprofit.
On eBay, we often run campaigns where 10% goes to a cause. The cynical can look at this as greed or a less than authentic attempt to give back. My take is a bit more bottom line - If their auctions raise $50,000 for a cause, 10% is $5000, which is a nice chunk of change for anyone nonprofit to receive.
Beyond the % that is given, what about the free publicity for the cause? We link to the non profit's website and also provide easy ways for people to donate to them via Paypal. While we have not measured the publicity scientifically, we do see many people clicking through and getting excited to connect to a cause their favorite celebrity also supports.
It is also interesting to note that there is the perception that celebrities get all their possessions as "swag" at events. While they certainly do seem to get loaded up in ways the rest of us can only dream with products, they buy plenty of things too. Most people just have yard sales, sell for pure profit on eBay, or drop off at a thrift store, so celebrities who put items up on eBay with any amount to a cause is ahead at charitable giving compared to most we feel.
Speaking of giving, we are thrilled to be working once again with Kim Kardashian and her "Kim's Closet" auction. She just recorded her latest video for it too. Kim, as many know, has been buying and selling on eBay for years. She has sold through Auction Cause about 2500 items in the last 12 months, and with the whole family included in the closet cleaning, we have over 1000 new items to list starting in the next week. Please be sure to visit eBay.com/kimscloset to see her video as well as the new items when they are live.
On eBay, we often run campaigns where 10% goes to a cause. The cynical can look at this as greed or a less than authentic attempt to give back. My take is a bit more bottom line - If their auctions raise $50,000 for a cause, 10% is $5000, which is a nice chunk of change for anyone nonprofit to receive.
Beyond the % that is given, what about the free publicity for the cause? We link to the non profit's website and also provide easy ways for people to donate to them via Paypal. While we have not measured the publicity scientifically, we do see many people clicking through and getting excited to connect to a cause their favorite celebrity also supports.
It is also interesting to note that there is the perception that celebrities get all their possessions as "swag" at events. While they certainly do seem to get loaded up in ways the rest of us can only dream with products, they buy plenty of things too. Most people just have yard sales, sell for pure profit on eBay, or drop off at a thrift store, so celebrities who put items up on eBay with any amount to a cause is ahead at charitable giving compared to most we feel.
Speaking of giving, we are thrilled to be working once again with Kim Kardashian and her "Kim's Closet" auction. She just recorded her latest video for it too. Kim, as many know, has been buying and selling on eBay for years. She has sold through Auction Cause about 2500 items in the last 12 months, and with the whole family included in the closet cleaning, we have over 1000 new items to list starting in the next week. Please be sure to visit eBay.com/kimscloset to see her video as well as the new items when they are live.
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