Howard Stern cares about breasts and much more!

I do not know Howard Stern personally, but we recently were approached by someone who knew him about helping out with a special eBay charity auction. The Holly Heisman Memorial Fund was started to honor Holly's memory after she lost her battle to breast cancer.

The auction can be seen August 2nd through August 12th at www.ebay.com/howardstern.

I was impressed that a man who often is known for more adult humor involving females is truly giving his time to help fund research to eliminate this disease that strikes so many.

The winner will get a chance to go in studio, listen to a broadcast as it happens, and maybe even banter with Howard and the guests/crew, though we carefully worded this is not guaranteed. Better to under promise and over deliver for sure in any business, right?

I think lost at times is how celebrities or those in the media eye truly care to help those around them. Some of it makes news, but often times charities get their requests for auction donations filled outside of the spotlight.

Working in cause marketing with many celebrities, I see that 9/10, those we work with go out of their way to make sure a winner for an experience with then is treated amazingly.

Another beneficiary of an auction like this is the company associated, in this case, Sirius Satellite Radio. Their logo is being shown thousands of times on our auction pages, generating positive publicity at a time when many online advertising budgets are being slashed. Though they are not the client here, their association with Howard is nothing but positive.