Two fun cause marketing campaigns on eBay to feature this week:
Universal Pictures has teamed up with Starlight to offer a really unique opportunity - you or a child can get to do a voiceover for the film The Little Engine That Could in Los Angeles coming up in March. You will be forever part of film history and even get a framed illustration of the character you did the voice over for!
Keeping it in the Universal family, Universal Music Store is at it again with some amazing music related auctions to support The City of Hope and their medical services:
2008 Grammys Gift Bag: Jacket, Cap, CDs, Program +More!
Rock Star for a Day! Recording Session w/ Elliot Mazer
Airfare to/from NYC included! Charity Auction
Taylor Swift Autographed Photo & "Fearless" CD + More!
We like to see campaigns with various price points on eBay so that fans and supporters can take part at whatever level they can afford. Traffic to our eBay auctions shows that these campaigns resonate far and wide, with bloggers, the media, and the Twitter world taking it upon themselves to promote for the cause, the brand, and of course the item/experience being offered.
Starlight continues to run their campaign for Coraline now too, with fans driving key props from the movie now to over $6500. Even Teri Hatcher's purse which she generously donated has been receiving a lot of attention.
Next week - how does International Medical Corps tap their celebrity supporters for a feel good auction that allows personal interaction with their fans?
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