It is an interesting time to say the least on eBay. There have been a lot of changes coming down the pipe there, with more of an emphasis on fixed price offerings than the traditional auction format. We continue to run campaigns in both formats and each has its benefits.
Our current fixed price offering is for The Larry King Cardiac Foundation and a heart stent surgery. The winner will get a personal phone call from Larry King to thank them for their donation and let them know more about his personal work and experience with cardiovascular disease. We are not allowed to auction medical treatments on eBay so the $2500 buy it now fixed price is techinically for the phone call. The foundation is also promoting its party in a box concept on their Larry King & Friends site. Soon to launch will be the chance to visit Larry on the set of Larry King Live and win his famous suspenders. Visit the page now to learn more.
More traditional auctions which are live now include:
Allen Houston basketball experience - learn from one of the all time Knicks greats, play some horse, chat about the NBA, and then hit the Garden with him to see the Knicks take on the Hawks from behind the Knicks bench. Proceeds to benefit Allen's own foundation too. We love the way the experience has a personal connection to the charity - a crucial aspect to authentic cause marketing campaigns for celebrities as well as brands!
L'Oreal Paris keeps the fun going with their amethyst and rhodalite compact, in honor of the Academy Awards. As a sponsor of numerous award shows, and supporter of women's health at the Ovarian Cancer Research Fund, L'Oreal Paris has made sure their name is front and center and in the minds of consumers who are shopping with the 4th awards show themed compact. See this beautiful piece here and visit the listing to bid.
Celine Dion and her spiral staircase from her hit Las Vegas show at Caesar's is perhaps one of the larges items we have had the pleasure of listing on eBay. 15 feet high, it is a showpiece that can take on the marketing tasks for the restaurant, bar, museum, or club which purchases it. Yes, we do have someone who can ship it!
Right to Play helps bring sports to the lives of children in some of the most challenging places on earth. We often forget that beind the famine and wars, there are kids who may not know what it feels like to just partake in sports. You can help change that along with hockey greats. Starting with a Harley-Davidson donated by Boston Bruins defenseman Andrew Ference, a Poker Table from Steve Montador, a game used hockey stick from Daniel Alfredsson and many other NHL items. Visit now to see a video from Andrew Ference and bid.
We love this one - interact in a very personal way with some of the best known and loved celebrities in the world and raise funds for International Medical Corpos. Winners get to have their outgoing voicemail or answering machine message recorded by stars such as: Ben Affleck, Courteney Cox & David Arquette, Hank Azaria, Elizabeth Banks, Matt Cassel, Sacha Baron Cohen, Cindy Crawford, Billy Crystal, Marshall Faulk, Isla Fisher, Jennifer Garner, and Felicity Huffman. Plus, bid on a walk-on role in Jerry Bruckheimer's hit show CSI: NY, a House of Blues Foundation Room gold membership, or a makeover by Stylist to the Stars Anya Sarre. Visit the auction here.
The power of celebrity to draw attention to a cause or brand and at the same time allow a fan to obtain the item or experience of a lifetime is extremely powerful as we have seen.
Universal Music is a client that has been committed to causes such as City of Hope, VH1 Save The Music, and TJ Martell through various high profile experience and product auctions around the music industry.
Here are the current music memorabilia auctions
Autographed Jon Bon Jovi Fender Stratocaster Guitar
All proceeds benefit The T.J. Martell Foundation
Autographed Maroon 5 Fender Squire Stratocaster Guitar
All proceeds benefit The T.J. Martell Foundation
Fender Stratocaster Guitar Signed by 3 Doors Down
All proceeds benefit The T.J. Martell Foundation
Autographed Nickelback Fender Stratocaster Guitar
All proceeds benefit The T.J. Martell Foundation
Kelly Clarkson autographed "My December" CD
All proceeds benefit The T.J. Martell Foundation
Kings of Leon autographed "Youth & Young Manhood" CD
All proceeds benefit The T.J. Martell Foundation
Leona Lewis Autographed "Bleeding Love" CD
All proceeds benefit The T.J. Martell Foundation
Sarah McLachlan Autographed "Afterglow" CD
All proceeds benefit The T.J. Martell Foundation
Avril Lavigne Autographed 5x7 Photo
All proceeds benefit The T.J. Martell Foundation
Katherine McPhee Autographed 8x10 Photo
All proceeds benefit The T.J. Martell Foundation
Visit http://stores.ebay.com/Universal-Music-Store to see them all.
Last but not least, Evangeline Lilly of Lost has come up with a great way to support the work to end Brazilian Favelas and share her luxury lingerie with consumers. Visit http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=evangeline-lilly-r*favela-lingerie
Be sure to visit us at Facebook to learn more about Auction Cause and alerts on the latest cause marketing campaigns
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